Tara Tan
Tara Tan is the Chief Marketing Officer of XIXILI where she oversees the lingerie brand’s expansion through marketing and retail developments. Her portfolio includes diversifying and growing the brand’s distribution channels via brick-and-mortar and online strategies – which include e-commerce at the brand’s own webstore www.xixili-intimates.com and social commerce. She also leads the brand’s creative direction and marketing plan.
She comes from a design thinking background and has prior retail experience in visual merchandising and ideation development to enhance the store aesthetic and user-functionality of the Armani Exchange webstore, and in monitoring the web analytics at Loreal Paris USA.
(11/6/2020) Thursday
Pivoting XIXILI from a brick and mortar retailer to an omni-channel retailer
Tara Tan, Chief Marketing Officer, XIXILI Intima
It is without a doubt that the retail landscape has seen significant disruptions over the past decade, and brands are having to pivot and adapt quickly and effectively to remain relevant and to to maintain an optimum shopping experience for its customers.
Here, I’ll discuss my experience in bringing onboard e-commerce strategies into XIXILI, back then, a traditional brick and mortar retailer. Today, the brand's offline and online distribution channels are being developed to compliment each other and to enhance your lingerie purchasing experience.