Song Hock Koon, Director of eCommerce in MDEC where he is entrusted to further galvanize eCommerce as the key driver to accelerate the growth of the Malaysian Digital Economy via the formulation and implementation of the National eCommerce Strategic Roadmap (NeSR),a collated effort of Ministries, Government agencies and leading eCommerce stakeholders. He has been instrumental in driving the collaboration with key cross-functional partners in the eCommerce ecosystem ensuring all relevant organisational goals and implications are factored into eCommerce initiatives.

With over 30 years of experience under his belt, Song Hock Koon has served in reputable companies across industries. In serving SMEs, he is passionate about helping businesses to enhance productivity and growth. Prior to joining MDEC, he has had several roles in leading digital business transformation of SMEs in logistics, digital marketing, and advertising industry. He holds a Bachelor of Electrical and Electronic Engineering (Hons) from the University of Malaya, Malaysia.