Phyllis Teh is the founder and CEO of art of salmo. She believes strongly that quality should not come at the expense of convenience, nor the other way around - especially when it comes to the freshness of fjord trout. As a trout lover herself (she can consume it daily!), she realised there was a gap in the market. It was hard to find sashimi grade and quality fjord trout, let alone have it delivered; so she set out to source it herself and bring it to the Malaysian market. Now, she has become the first online store in Malaysia that specialises in selling fjord trout and has even made it available for delivery to consumers’ doorsteps. With her persistent efforts to leave the traditional ways behind, Phyllis has now officially made fresh fjord trout delivery trendy, possible and most importantly, FRESH - it is truly the art of salmo!