Lim Ben-Jie was appointed the Head of e-Commerce for airasia super app effective 1 March 2021.

He transitioned into this newly created role where he oversees the lines of businesses under the e-commerce category, which are airasia food, airasia fresh, and airasia beauty. Ben-Jie also currently acts as interim head for both airasia food and airasia fresh.

Ben-Jie was previously airasia group’s Chief of Staff, reporting directly to Tan Sri Tony Fernandes, CEO of airasia since 2016. In his previous role, Ben-Jie oversees internal business initiatives from development right through to successful execution and acts as the bridge between the CEO and the rest of the management across numerous business pillars including the Airline divisions, airasia Digital and Tune Group of Companies i.e Tune Talk, Tune Protect. Ben-Jie also represents the CEO in key meetings, company boards and external events.