Organizer
Co-organizers
Thank you for joining us at eCommerce 2021! Check out the highlight below.
Bored of webinars that need long hours? At eCommerceFest, we’re bringing you something different..
If you are eCommerce merchants or SMEs who would like to explore further about eCommerce, you’re having to figure out how to pivot your overall strategy and increase revenue potential – Then you must not miss this eCommerce online series!
Various successful local eCommerce merchants will be invited and share their insights and journey of entrepreneurship.
Learn to leverage the eCommerce trends to create more opportunities and grow your eCommerce.
Learn how to create the best strategies for your eCommerce and bring your revenue to fly high.
Each week, we will have a different topic focus and our industry experts will share their top recommendations on a key area of eCommerce, followed by a Q&A session where they will answer your burning questions (The best question wins RM50 Lazada voucher).
Tune in and listen to how these eCommerce entrepreneurs can be successful in Malaysia
Moderator: Wintson Tham, Business Development, Exabytes
Panelists:
1. Kim May Chee, Founder & Managing Director, Cocodry
2. Edmund Tan, Founder, Inside Scoop
Malaysia is one of the fastest-growing eCommerce markets in Southeast Asia. This session will discuss the key challenges of the next stage for eCommerce in Malaysia, as well as the opportunities created within the industry
Moderator: Salman Ahmad, Assistant Manager, E-Commerce Division, Sidec
Panelists:
1. Ganesh Kumar Bangah, Executive Chairman, Commerce DotAsia Ventures Sdn Bhd
2. Song Hock Koon, Director of eCommerce, MDEC
Whether you're trying to convince investors to take a chance on your proposal, you need to be exceptional at pitching and presenting. This session will discuss how are we going to impress the investor and prepare impressive pitching deck.
Moderator: Puan Juliana Jan, Senior Vice President Grant, Cradle
Panelists:
1. Liew Kei Yan, Founder & CEO, PARKIT
2. Ben Lim, Managing Director, NEXEA
3. Zer Ken Yap, Co-founder, Plush Services and Kapas Living
4. Yi Chung Ng, Partner, ACV
Customer experience is about allowing every visitor to consume the experience how they prefer and helping them achieve their goals at each stage in their journey. This session will discuss the key elements of designing the personalization strategies.
Moderator: Samantha Tang, Chapter Lead of Google Business Group (GBG)
Panelists:
1. Sumit Ramchandani, CEO, AirAsia Media Group
2. Christopher Lowe, Digital Growth & Partner Success, Insider
Leveraging your client base as a major growth engine is faster and more cost-effective than relying on one-time customers to increase profits. Tune into this session to know how-to
Moderator: Wintson Tham, Business Development, Exabytes
Panelists:
1. Lee Wei Hong, Senior Business Consultant, 91APP
2. Leow Kok Han, Director, Dr Douxi (COOOLGO BEAUTY SDN. BHD)
One of the most dynamic countries online in Southeast Asia, Malaysia is a very attractive market for e-commerce. This session will discuss the current trends in Malaysia, how an eCommerce merchant can leverage the trends and create more opportunities in Malaysia
Moderator: Calvin Yeap, Chief Marketing Officer, IOUpay
Panelists:
1. Lim Ben-Jie, Head of e-Commerce, airasia super app
2. Tang Siew Wai, Country Head (Malaysia), Carousell
3. Vivienne Chin Ee Kwan, Head of SME Banking Business Development and Marketing, SME Banking, CIMB
Every ecommerce business presumably seeks new customers. But, are you really focused on that effort? This session will discuss the tips to acquire new sales for your eCommerce
Moderator: Samantha Tang, Chapter Lead of Google Business Group (GBG)
Panelists:
1. Ionut Danifeld, Chief Marketing Officer, Trapo Asia
2. Aqib Malik, Head of Content Marketing, Mindvalley
It is important to acquire new sales, but at the same time - Do not forget about the thousands of customers who buy from you already. This session is going to discuss how you can get more revenue from your existing customers
Moderator: Julia Koh, Executive Director, Brand 360 Degree
Panelists:
1. Zeeshan Khan, Head of Marketing, LEGOLAND Malaysia Resort
2. Ravi Shankar, Chief Growth & Digital Officer, AirAsia
SEM is about advertising your presence online- specifically, on search engines with pay-per-click (PPC) ads in different formats. While SEO is an organic way to optimize your web content to make sure it's most likely to appear as a top result. This session will discuss how you can utilize both strategies effectively to boost your eCommerce
Moderator: Sunny Ooi , Founder and CEO, ClickAsia Sdn Bhd
Panelists:
1. Kean Shin, Digital Marketing Manager, Exabytes
2. Zevin Goay, Digital Marketing Consultant, Digital Marketing Consultancy Sdn Bhd (DMC)
3. Jenny Lim, Head of Search, Google Malaysia
*Program is subject to slight variation due to any unforseen circumstances which beyond current reasonable control
Head of Marketing, LEGOLAND Malaysia Resort
Senior MARCOM and Media Professional with 18+ years of experience across a combination of agency and client roles. Adept and geared towards performance marketing, MARCOM planning, marketing/consumer research and analytics. I have spent the last 8 years in South East Asian markets in both media agency roles focusing on driving business outcomes across complex client ecosystems and a current stint with the world's 2nd largest theme park operator, heading the Marketing function.
CEO, AirAsia Media Group
Sumit has been in the digital space both, on the client and the agency side, for 17+ years. He is the CEO of AirAsia Media Group, helping monetize their ad space, audience data & other media businesses. Prior to this, he led the SEA region for Lion & Lion, a digital agency and eCommerce/ CRM for Macy’s & ebay in the US
Executive Chairman, Commerce DotAsia Ventures Sdn Bhd
Ganesh Kumar Bangah (“Ganesh”) is a serial entrepreneur, startup investor and technology industry leader. Ganesh was the Ernst & Young Technology Entrepreneur of the Year Malaysia 2012 and one of Asia’s most influential people according to Society Magazine 2015. He was also recognised as one of South East Asia’s Top 30 Tech Founders by Tech In Asia in 2016 and was recognised as one of the the most inspiring Malaysian technology entrepreneurs by Top 10 of Malaysia.
In 2020, Ganesh acquired and became the Executive Chairman of Australian-listed Netccentric Limited that owns the largest influencer platform in Malaysia, Nuffnang with a community of 15,000 influencers in Malaysia, Singapore and Taiwan. In 2017, Ganesh founded Commerce.Asia, an All In One eCommerce Ecosystem. Ganesh grew Commerce.Asia within 4 years to have a database of over 9,000,000 SME's across 7 countries with over 102,000 sellers that sold over RM3.4 billion worth of products in 2020.
Prior to founding Commerce.Asia, Ganesh was the Founder of MOL Global Inc. (“MOL”) where he served as the Chief Executive Officer of MOL for 15 years since its inception and was certified by the Malaysia Book of Records as the youngest Chief Executive Officer of a Malaysian public listed company when MOL was originally listed on the Malaysian Stock Exchange in 2003. Through a series of acquisitions all over the world, Ganesh built MOL to become South East Asia’s leading online payment gateway and South East Asia’s first internet company to be listed on the NASDAQ in 2014.
Ganesh is a former Chairman and current Advisor of PIKOM, the National Tech Association of Malaysia; is a member of the Special Task Force to Facilitate Business (“PEMUDAH”) and a Board Member of the Malaysian Global Innovation & Creativity Centre (“MAGIC”).
Founder and CEO, ClickAsia Sdn Bhd
Sunny Ooi is a seasoned ICT and E-Commerce industry recognised leader with accumulated of over 28 years of experience and proven track record holding key leadership role in several IT MNCs such as Microsoft, Intel, Lenovo and NEC. In 2015, he co-founded an E-Commerce Start-up ClickAsia based out of Malaysia where he is running as the company CEO since then.
ClickAsia is one of Malaysia E-Commerce Brand Service Provider for leading brands from IT, FMCG and Health & Beauty categories. Today, ClickAsia is an established leading one-stop E-Commerce enabler for brand partners to sell via their official stores in major marketplaces such as Lazada, Shopee, Zalora, Astro Go Shop and also individual Brand.com.
Sunny holds an MBA from University of South Australia and currently pursuing his Doctorate of Business Administration from IPE Management School of Paris. He is also one of the alumni of Alibaba business school who was shortlisted by United Nation, Alibaba and Malaysia Government to attend the Alibaba Netpreneur Program at Alibaba HQ in Hangzhou. He is a seasoned speaker, moderator and business coach in local E-Commerce industry where his passion is to support businesses in their Digital Transformation journey.
Assistant Manager, E-Commerce Division, Sidec
Salman joined SITEC in 2017 (now known as Sidec) Previously, he was an experienced manager skilled in business development and strategic planning and training human capital with a demonstrated history of working for almost 10 years.
He is now in the E-Commerce Division in Sidec as an Assistant Manager mostly handling and coordinating e-commerce programs and events. So far, he has successfully organized over 70 e-commerce classes with more than 3,000 attendees in 2018 & 2019. He also manages and connects with over 3,000 e-commerce communities under Sidec.
Salman believes that in order to become successful, one must challenge themselves, take a risk, and learn new things.
Business Development, Exabytes
Wintson has been in the media industry for more than 7 years. He started his career as a Corporate Communication and Media Sales Associate in Astro Malaysia before joining Exabytes as a Business Development Assistant Manager. With his experience in working with global brands and his passion for media sales and marketing, he is now responsible to expand and grow Exabytes' digital products and services.
Chief Marketing Officer, IOUpay
Calvin Yeap is the Chief Marketing Officer at IOUpay, a leading regional mobile banking and digital payment company in South East Asia (SEA). With over 15 years of experience under his belt, Calvin is specialised in digital marketing, corporate communication, and stakeholder engagement to build brands and revenues across SEA.
Calvin has held positions as Head of Operations and Marketing for 5 years in Amadeus, a global travel technology leader. Following Amadeus, Calvin moved to serve concurrently as Head of Marketing for iPay88 and Head of Corporate Marketing for the Global Payments and Services Division of NTT Data. Prior to joining IOUpay, Calvin is the Head of the Community & Industry Partnership at Malaysia Digital Economy Corporation (MDEC).
A computer science graduate from Coventry University UK, Calvin is also a smart home, drone, and gadget enthusiast! He loves travelling, baking, and gardening and he can’t live without music, coffee and laughter!
Founder & Managing Director , Cocodry
KIM MAY CHEE, serial entrepreneur and Founder of COCOdry, Co-founder of Tanned Cafe, and Co-founder of Wave Salon. Started COCOdry E-commerce store during the first MCO and the brand has thrived ever since. Passionate in entrepreneurship & women empowerment. Follow my career journey at @kimmyitreal
Head of e-Commerce, airasia super app
Lim Ben-Jie was appointed the Head of e-Commerce for airasia super app effective 1 March 2021.
He transitioned into this newly created role where he oversees the lines of businesses under the e-commerce category, which are airasia food, airasia fresh, and airasia beauty. Ben-Jie also currently acts as interim head for both airasia food and airasia fresh.
Ben-Jie was previously airasia group’s Chief of Staff, reporting directly to Tan Sri Tony Fernandes, CEO of airasia since 2016. In his previous role, Ben-Jie oversees internal business initiatives from development right through to successful execution and acts as the bridge between the CEO and the rest of the management across numerous business pillars including the Airline divisions, airasia Digital and Tune Group of Companies i.e Tune Talk, Tune Protect. Ben-Jie also represents the CEO in key meetings, company boards and external events.
Chief Marketing Officer, Trapo Asia
A professional experience of more than 12 years in digital marketing working at an international level. Currently, the CMO of Trapo Asia, the fastest growing automotive accessory company in Asia
Chapter Lead of Google Business Group (GBG)
Samantha is the Chapter Lead for Google Business Group (GBG) George Town, she is diligent and passionate about connecting like-minded business owners and entrepreneurs to build relationships and learn from each other and industry experts, to get inspired and drive business success using Google Web Technologies. She is also working as the Development Consultant in Subway Northern and East Coast Malaysia bringing her best experience and expertise to help business owners, entrepreneurs, startups, job switchers and women to thrive and grow their business with Google Web Technologies.
Regional Head of Partner Success, Insider
A doctor by background, his passion towards the latest advances in tech has brought him to SaaS industry for the last 4 years. Chris has been leading Insider's accounts in Malaysia where he marries the best of digital marketing practices with up-to-date trending content aiding top international to local brands, improving acquisition to growth amongst current digital presence.
Director of eCommerce, MDEC
Song Hock Koon, Director of eCommerce in MDEC where he is entrusted to further galvanize eCommerce as the key driver to accelerate the growth of the Malaysian Digital Economy via the formulation and implementation of the National eCommerce Strategic Roadmap (NeSR),a collated effort of Ministries, Government agencies and leading eCommerce stakeholders. He has been instrumental in driving the collaboration with key cross-functional partners in the eCommerce ecosystem ensuring all relevant organisational goals and implications are factored into eCommerce initiatives.
With over 30 years of experience under his belt, Song Hock Koon has served in reputable companies across industries. In serving SMEs, he is passionate about helping businesses to enhance productivity and growth. Prior to joining MDEC, he has had several roles in leading digital business transformation of SMEs in logistics, digital marketing, and advertising industry. He holds a Bachelor of Electrical and Electronic Engineering (Hons) from the University of Malaya, Malaysia.
Senior Vice President Grant, Cradle
Juliana Jan joined Cradle Fund Sdn Bhd in 2004 and is currently the Senior Vice President of Investment, responsible in managing the company’s investment portfolios. Juliana has an extensive and diverse experience in market research and grant as well as venture capital funding. She has a Bachelors of Science degree in Economics from the Missouri University Science and Technology – Rolla.
Prior to joining Cradle, Juliana started her career as a market research executive in a technology-funding agency, which provides both grant and venture capital funding, where her industry and market research projects varied from consumer product and biotechnology to other high technology industries. This has given her a strong background in spotting market trends, analysing gaps in the market and identifying market needs.
Juliana is very passionate about helping entrepreneurs and start-ups. The knowledge and know-how she gained prior to joining Cradle and also at Cradle has been invaluable in enabling her to assist Cradle recipients by advising them and sharing information about the market and funding criteria.
Founder & CEO, PARKIT
I founded parkit from trying to solve my own parking problems when started working in kl. instead of expensive and limited options of parking, i tried to find a cheaper, more convenient alternative to my parking needs and i have found that through the malaysian community and individual property owners, where millions of car parks sit unused.
The idea of parkit is by activating these car parks, we directly increase the supply of parking in our society with zero additional capital spent on city infrastructure, at the same time monetising under utilised assets. a win win for all.
Managing Director, NEXEA
Ben Lim is the Managing Partner at NEXEA, an early Startup Accelerator, Angel Network and Venture Capital. NEXEA has invested in more than 40 Startups across Southeast Asia and is known for creating value in their investments. Ben founded NEXEA together with a few partners and has since managed the deal flow and investments into Startups. He also ran 5 Accelerator programs with over 10 Corporates. He has deep experience in validating Startups from MVP to investability, as well as fundraising for Startups. Ben has advised over 1000 Startups in fundraising and the fundamentals of a Startup over the years.
Head of SME Banking Business Development and Marketing, CIMB
Ms. Vivienne Chin has over 12 years of working experience in various backgrounds such as Insurance, Marketing, Digital Partnership, Sales and Product Development. Having served closed to 5 years with CIMB Bank, her working career covers the entire process of SME Banking’s Business Development & Marketing initiatives which entails deposits campaigns and process improvement coupled with marketing campaigns for brand awareness to the market. Prior to this role, she started off her career as a part-time insurance agent whilst studying, and moved on into a Product Marketing role and has now been as the Head of SME Business Development & Marketing at CIMB. She previously graduated from University of South Australia, majoring in Applied Finance and currently in the midst of her Master in Business Administration (MBA) with the University of Sunderland.
Tang Siew Wai, Country Head (Malaysia), Carousell
Siew Wai has over 20 years of combined experiences & accomplishments in the ICT and e-commerce industry. He is currently the Country Head (Malaysia) at Carousell, one of the world’s largest & fastest growing classifieds marketplace.
Prior to joining Carousell, Siew Wai was Regional Marketing Director at Huawei, overseeing 7 countries in the South Pacific Region for the telecommunications company. Subsequently, he joined luxury e-commerce platform, Reebonz, where he was Country Head for Malaysia and the Middle East markets. Siew Wai would also go on to launch his own startup, ModeFair, a social e-commerce platform that connects brands with influencers, before starting the local office for Carousell in Malaysia.
Bringing a wealth of experience to the table, Siew Wai spearheads Carousell’s business growth and development in Malaysia, with a focus on building strategic partnerships, driving revenue and developing meaningful communities of buyers and sellers. Since taking the helm, he has increased Carousell’s app downloads to more than seven million with over 40 million user listings in the Malaysian market putting it in the Top 10 of both Apple App Store and Google Play.
Head of Content Marketing, Mindvalley
Aqib is the head of content marketing at mindvalley. He started out his career as a viral video and ad producer. He has had over 20Million hits in the last 2 years with Mindvalley. He also doubled all the metrics including reach for Mindvalley's social media in the last 9 months. Aqib is also launching his own course called "Action Plan to Secure a Great Job" which is set to impact 5 million people in the next 3 years. Aqib doesn't believe in broadening horizons. He believes in going beyond the horizons and achieving success. #distruption
Co-founder, Plush Services and Kapas Living
Graduate from the university of Melbourne with a Commerce Degree and Masters in International Business. Have worked internationally as a Global Marketing Manager with Novo Nordisk launching blockbuster products. Have launched multiple startups Plush Services and also Kapas Living in the E-commerce industry.
Senior Business Consultant, 91APP
New Retail specialist with more than 5 years of deployment know-how.
Director, COOOLGO BEAUTY SDN. BHD.
Hi, I m Han, director of COOOLGO BEAUTY SDN. BHD., I am 30 years old. I was a inspirational speaker before, talking to people, inspiring people was my passion.
Partner, ACV
With over a decade of experience in finance and venture investments in Europe & Southeast Asia, YC has expertise in investment management and entrepreneurship as well as actively mentors startups in TechStars, Ignite, Entrepreneur First. YC used to run syndicates for multi-national corporates, startups and investors, went on to build startups and scale-ups for investors, now invests in like-minded entrepreneurs. Prior to this, he has built a B2C SaaS business from inception to exit which was acquired in 2015 by MyOptique/Essilor (the largest lens manufacturer in the world).
Founder, Inside Scoop
Prior to being bitten by the entrepreneurial bug, Edmund was previously a SVP in a global investment bank. Edmund and his team currently operates Inside Scoop and The Ice Cream Bar. They pride themselves with making ice cream for the Malaysian palate. Edmund is passionate about creating opportunities for young Malaysians and derives great joy from developing the skill set of his current team
Digital Marketing Manager, Exabytes
Digital marketer with 4 years of experience building and implementing strategies focused primarily on social media and ad campaigns (Facebook Ads & page management, LinkedIn Ads, Google Ads, SEO) largely for SMEs and corporate.
Chief Growth & Digital Officer, AirAsia.com
Ravi has 12 years of experience in bridging the gap between digital marketing, technology, data, product management and commercial functions. Currently heading the platform and growth at airasia.com, he is responsible for developing marketing touch points and digital initiatives for airasia.com app and web.
His passion is to build cross-functional teams that drives organic growth for the business, before joining airasia.com Ravi built and managed digital marketing and data teams for start-ups and media giants like Google and Yahoo.
Digital Marketing Consultant, Digital Marketing Consultancy Sdn Bhd (DMC)
Zevin is the Co-Founder of DMC Training & DBI Education. She has more than 8 years of experience in digital marketing and has trained more than 2,500 individuals including corporations such as Digi, UEM Sunrise, China Press, Sin Chew and Amway. She is HRDF Certified Trainer and Alibaba Business School, Global Digital Talent (GDT) Certified Lecturer, helping individuals to become digital entrepreneurs and businesses to transform their business online.
Head of Search, Google Malaysia
Jenny has been working for Google for the last 9 years, serving as a consultant to some of the largest local and multinational companies who want to be successful in the digital advertising space. She is currently the Head of Search for Malaysia, where she focused on advising business on how to best utilize Search Advertising products to drive performance. Prior to that, she was with Microsoft, IBM and HP, where she held various marketing positions spanning across segment marketing, channels marketing and product marketing.
Executive Director, Brand 360 Degree
Julia is the Executive Director of Brand 360 Degree Sdn Bhd, a consultancy firm on brand and marketing matters for multinationals and innovative Malaysian companies. She is also a Chartered Marketer and a member of Chartered Institute of Marketing, UK.
She has over 15 years of experience in the branding and marketing field, honing her craft at both local companies and multinational corporations. She co-founded Brand 360 Degree to expand on her passion for delivering strategy-driven brand results. She has worked with leading multinationals including Barry Callebaut AG, Transcosmos Malaysia, London Speaker Bureau, Rockwool Asia, Wonda Coffee, Mead Johnson and Acer Malaysia. She has also advised prominent local corporations including UACBerhad, QI Group of Companies, Ngan Yin Groundnuts, Claytan Group of Companies and Sazarice, a subsidiary of Bernas.
Julia is also the Community Lead for Women Will, a Google initiative to help women leverage on technology and promote gender equality the world over. She is also a committee member of Gorgeous Geeks, a non profit organisation that seeks to empower women through technology.
She holds a Bachelor of Business in Marketing from RMIT University, Australia and a Master in Business Systems from Monash University, Australia. Julia is also a certified trainer with Pembangunan Sumber Manusia Berhad (PSMB) and has conducted several brand and marketing workshops.
eCommerceFest is a free event series.
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You can access the slides & video recording at the agenda table after the event.
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